Novel Solutions for Interesting Problems

We are a strategy, design, and technology studio creating people-proven, ready-to-market digital products

Novel Solutions for Interesting Problems

We are a digital innovation studio. We work with founders, entrepreneurs and established brands to build digital products and solutions, ready to test and take to market.

Building a consumer-ready inspector and visualizer tool for D-Wave's quantum developer environment

Designing for the future of the Dealer and Customer Journey Experience with Toyota Financial Services and Toyota Motor North America

Building the first AI-Powered clipping tool for Musicians, Artists, and Live Performances

Re-built Go Oil’s booking and payments backend platform, ready to scale into the Canadian and US market

Our history

We've been launching products*
(and companies) since 2000

* Hootsuite being one of them

Who we work with

Established Brands — Partnering with strategy and innovation teams to incubate, visualize, and validate new business initiatives
Startups — Helping early-stage founders validate ideas, get pitch-ready, build and iterate their MVP
Team Augmentation — Supporting Early-Stage and Growth-Stage product teams to accelerate workstreams

Our approach

Validation and iterative cycles at every stage, from concept to first-release

DESIGN CONCEPT
Visual artifacts of initial ideas or future product vision.
Toyota, KPMG
PROOF OF CONCEPT
Eliminating risk by proving the technical feasibility of a product core value.
Cineworkbook Pro, CoreBTS
PROTOTYPE
Mid-fidelity build with core features to prove the desirability of an idea.
MVP
A launched, market-ready product - ready to serve customers and prove viability.
OPTIMIZATION
Enhance, scale, and accelerate the product experience for the future.

Who we work with

Our perspectives

Get in Touch

Ready to get a new idea out in the market?

No matter the size of the idea or time in market, we're ready to incubate new ideas and optimize for your next move

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