Client
Go Oil (Startup)
Engagement
MVP Design & Build,
Optimization
Timeline
2022-2024

Rebuilding Go Oil’s tech foundations for remote vehicle servicing to scale across Canadian and the US markets

The Opportunity

In 2019, Go Oil built a booking and payments solution for their mobile vehicle servicing with a 3rd-party solution. That solution was suitable in the short term to validate their business model, but became cumbersome and expensive to scale as they began building business momentum.

What we built

We rebuilt and improved Go Oil’s front-end appointment booking tool, and built a back-end solution that was more stable, efficient, and cost-effective for their expansion across Canada and US.

  1. After we conducted a Design and Tech audit of Go Oil’s platform, we determined not to rebuild the entire solution

  2. Instead, our strategic move was to rebuild a new Front-End UI, that would give us time to deprecate their Back-End vendor, while Go Oil were able to continue operating their business and not interrupt sales

  3. We built a custom Back-End solution and migrated their data without having to change the Front-End

1. The original infrastructure of Go Oil utilizes an entire suite of 3rd-party offerings, which lacked flexibility and was costly.
2. Our first step was rebuilding a new Front-End UI, which solved the immediate UX issues with the customer booking flow.
3. The next step was to deprecate the Back-End of their 3rd party vendor, while GoOil continued operating their business without disruptions.
4. Once all the components were built, we were able to switch over to a completely custom solution and sever all dependencies to the 3rd party vendor.
Improving and rebuilding Go Oil's tech infrastructure without business interruptions

15+ New States

Entered the U.S. and expansion across new states after platform overhaul

3 New Investors

Backed by 3 Investors including League of Innovators (LOI)

Reduced Costs

Lowered operational costs by eliminating third-party platform fees

Outcome

  1. A Growing Product Ready to Scale - Go Oil were able to pivot to a subscription model for their franchisees, because of the tech foundations we had implemented. We were able to add a subscription model within a few weeks

  2. Identified Market Clarity - Successfully pivoting from a residential customer base to a commercial, fleet-based enterprises

  3. Rapid Growth & Investment - From our first engagements with GoOil, they have grown across Canada and US markets, successfully scaling their business and securing funding from Investors including, the League of Innovators (LOI)

  4. Long Term Partnership with Invoke - Without a technical team to start, Go Oil engaged Invoke as their main development partner, and only recently hired their first developer

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