In Workshop sessions, we discovered an opportunity to create a digital product that supported prioritized and personalized dealer interactions with customers by enabling real-time collaboration and intelligence with process automation, data consolidation, and campaigning actions
We built a clickable, interactive prototype of the proposed MVP, a platform for Dealers to look up and be notified of Customer insights and intent
We conducted live validation sessions with Toyota Dealers from across multiple U.S. Dealerships. Toyota’s true customers are not the people that drive the cars, it’s the dealers themselves. We took our concepts directly to dealers with useful and directive validation sessions. This also put us in a position of selling and communicating the product’s value alongside Toyota
Created product development roadmap on a now, next, later timeline
Pilot program launched with a handful of Toyota Dealerships
From Concept to Mass Market - From focusing on a core problem, workshopping solutions, being scrappy with validation through proof of concepts and prototypes. We were able to launch a platform that is used by all Toyota dealerships today, with a proven track record of increasing a Dealer's (and Toyota’s) bottom line
Connected Dealers with what their Customers actually needed - Enabling stronger dealer-to-customer relationships through accuracy, intelligence, and automation
Long Term Partnership - We have continued our working relationship with Toyota, taking our scrappy approach to other opportunities throughout the organization
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